What do I mean when I say “problem solving”? Or even better yet, what do I mean when I say “Design is Problem Solving”?

Every brand I’ve worked with has a problem. The problem is typically “how do we market ourselves and our value?”. The solution lies within the design of their presence. Do their materials match? Are they consistent? Is it clear what the product does /is? What is the value of using their service or product? And, most importantly, how do we hold the customer’s attention long enough to convey that?

Each item I design is meant to communicate the answer to all of these questions while giving a distinctive feel.